Get an agency-grade audit — your score across 9 dimensions, what your winning competitors do well, and the exact fixes that move the needle. Create your free account and run your first report.
Free with your account. No credit card, no sales call.
Sample · brand audit
Dhanur AI
dhanurai.com
Why it matters
The same rigor a marketing agency charges five figures for — turned into a free report you get this week.
The old way
Agency brand audit
The Lens way
Prodigal Lens
What you get
Your score
Graded 1–5 across 9 dimensions — positioning, offer, funnel, SEO/GEO, socials and more.
Competitor edge
Who's winning your niche, and exactly what they do well that you should copy.
Prioritized fixes
The highest-leverage moves ranked by impact × effort — most are copy, not rebuilds.
A shareable report
The full audit as a branded report you can act on or hand to your team.
How it works
Create your account
Free, in seconds — sign in with Google and you're in.
Add your brand
Drop your URL and competitors. We start from exactly what your customers see.
Get your report
Your grade, the competitor edge, and a ranked fix-list — in one report, no sales call.
The framework
Every brand is scored 1–5 on each — with the evidence behind the score and a specific fix.
Positioning
Is it instantly clear who you're for and why you?
Offer & value
Is the value obvious enough to act on?
ICP focus
Are you speaking to one buyer, or everyone?
Messaging
Does the copy pass the 5-second grunt test?
Differentiation
What makes you the only choice, not a choice?
Trust & proof
Do proof and credibility close the gap?
Conversion
Does the path to action remove every excuse?
Brand identity
Is the brand coherent and memorable?
SEO / GEO
Can Google — and ChatGPT — find and cite you?
Proof
Real audits, real grades — including our own brands, held to the same bar.
Category leader
anonymized benchmark
What best-in-class looks like — the bar to clear.
Prodigal AI
prodigalai.com
A real moat, hidden behind four identities.
Dhanur AI
dhanurai.com
Strong assets, buried under unclear positioning.
Questions
Yes. Create an account and the audit and report cost nothing. It's how Prodigal AI shows its work — the same engine we use to grade and rebuild our own brands, opened up for yours.
So your report is saved to you — you can come back to it, track changes over time, and add more brands. We don't run public, throwaway audits.
Your live website and positioning, your offer and funnel, your SEO and GEO (whether AI engines can find and cite you), your social presence, and your real competitors — graded 1–5 across 9 dimensions with evidence and a fix for each.
SEO tools score pages. Prodigal Lens scores your brand the way a marketing agency would — positioning, offer, trust, differentiation and conversion — then tells you what your winning competitors do that you don't.
Prodigal AI. We grade against best-in-class operators, so your grade means what a top agency's assessment would.
We only ever look at what's already public — your live site and channels. No logins to your accounts, no private data, nothing shared.
Create your free account and run your first audit. You'll learn more about your brand in this report than in most paid engagements.